VISHISHT LIFESTYLE | Providing a range of handmade skincare products | By Ms. Namrata Agarwal

 

VISHISHT

https://vishisht.com/

 

We recently got to hear about this new brand for skincare products. What was so special about this brand was that they don’t keep much of the inventory. They sell their products within one month of the production so that the customers get fresh products. Also, the packaging of the products is all eco-friendly. They don’t use plastic.

 

Currently the brand produces around 15-16 products out of which around 10 - 11 products are VEGAN (Plant based) and around 4-5 products are using the Bee Wax extracted from honey for which they are currently searching for the substitutes with work in progress.

 

Their products are not tested on animals.  

In this brand training session, we got to hear Ms. Namrata Agarwal who is the co-founder of the natural skincare brand  "Vishisht" along with her brother, Siddhant Agarwal who is the Marketing Head. 

Brand Story: Ms. Namrata Agarwal shared her story that around 4 - 4.5 years back while she was working in an MNC, she faced the problem of skin rashes and dryness. The moisturizer she was using, did not give her benefits. She did some research and found out that the products in the market had a lot of chemicals that are not suitable for our skin in the long run. 

So, she switched over to some home remedies that worked out for her taking help from the internet and other sources and they made their own home skincare products. They sold those products to people and got reviews for them. This process carried over for around one year, collected reviews from people and soon they expanded their business. So, she started her business with an initial fund of Rs. 5 Lakh that was her savings then, and since then they have grown and till present, they are a self-funded brand. 

This was so because the products in the market which were available at a low price, they were containing mineral oils and preservatives, which are not good for the skin. Those products have a long life because the plastic keeps on adding. So, they created their own brand and sold the products in glass jars, which could be reused. No wastage is created in their products. So, they are environment-friendly products. 

Their products are affordable, hand made and unisexual (both men and women can use them). 

They create their products every month, in small batches to keep the stock fresh. 

Best Sellers: Some of their products are best sellers for which they have got the maximum reviews. 

Check them out here: https://vishisht.com/collections/best-sellers

1. Hair Serum -  It has a gel based texture. It can be used even after you have done or even when shampoo is not applied on your hair. Can be applied on dry as well as wet hair. It is for everyday use. It can be used even if your hair have dryness, friziness or are curly. In all such cases, it is a good product. Before we go out of our house, if we apply it, it is beneficial as it provides a protective layer to our hair.

2. Night Cream - It is a good product for dark circles as well as fine lines on the skin. So, many customers have given the reviews that it has helped them to give an even skin tone and after applying it, they had a sound sleep and it gave them a good complexion and a fresh glowing skin in the morning. It can be used by people with dry as well as oily skin.

Coffee is added to the product which helps in the dark circles.

3. Lip Balm - It is provided in a 20 gm Jar. (In the market, generally, what we get, is a 5/10 gm Jar, which has an approximate cost of  Rs.100 / 150). So, as the brand provides a product of 3-4 times in size. So, it will work till long run and hence the price they currently offer for it is around Rs. 250

This product is for dry lips. Also, those ladies with dark lips, can use these products. So, it will help always. 

The constituents in the product are:

1. Coconut Oil

2. Shea Butter

3. Bees Wax which helps in binding.

4. Peppermint Essential Oil - It provides a fresh smell. 

The speaker said that as we all can see that the climate is changing, global warming and other things can be observed all around. Hence, many countries have banned the single - use plastic. It is harmful for the environment. So, this brand uses, in all its, coating and packaging and in all processes, all the safe and environment friendly products. 

The speaker further gave the example of a Pregnannt lady, her doctor had told her to do regular walk. So, her feet used to pain. So, she used  the "Foot Soap" that was provided by this brand. She used the product, put the foot soap in water and then she put her feet in that water for around 15-20 minutes and that was very helpful for her as it gave her a lot of relief. 

The product is also very useful and in trend among the college students and the working professionals whoa are bot make and female. It is a suitable product for people above 18 years of age up to 45 years. Many people who are around 50 years of age, they use this product of the night cream because as they start arging, they need to maintain their skin glow. 

These products are chemical free and in market what products we get, they contain Parabens and Stabilizers. 

So, till now, the brand has received more than 100 reviews from their customers and they are still expanding. 

Their range of products include:

1. Face Care - Currently, this range includes the Tea Tree Face Cream, the Coffe Night Cream, Lavender Lip Scrub and the Peppermint Lip Balm. 

2. Hand and Feet Care - This range includes the Frankincense Nail Balm, Peppermint Hand and Foot Scrub, Eucalyptus Foot Soak, Hand and Foot spa products. 

3. Hair Care - This range includes the Rosemary Hair Serum, Rosemary Dry Shampoo, Rosemary Deep Hair Conditioner. 

4. Body Care - Currently, this range includes the Tea Tree Deodorant, a solid Perfume, Citronella Body Balm, Coffee Body Scrub, Peppermint Body Cream and a Rose Lavender Bath Salt.  

5. Scrubs - This range includes a Lavender Lip Scrub, Coffee Body Scrub, Peppermint Hand and Foot Scrub. 

6. Home Decor - Their range of products include Home Decor Products as well, which have Scent Candles and Tealights. 

The Scent Candles variety includes Vanilla Scent, Lavender Scent, Rosewood Scent. 

The Tealights range includes Coffee Vanila infused tealights, Rose Lavender Petals infused tealights, Christmas theme tealights, Spices infused tealights and multi colour tealights, some of which come in a pack of 10.

They also provide a good range of Combo products.