Smartivity !!

SMARTIVITY

https://www.smartivity.in/


Smartivity is a global brand that sells Educational toys for kids (in the age group of 6-14 years) based on the mechanical actions. 


It works on the STEM Principle:

   






Smartivity Labs was founded in February 2015 by Tushar A Amin, and IIT-Delhi alumni Apoorv Gupta, Rajat Jain and Ashwini Kumar.


We got to hear Mr. Tushar as a SHECO Partner initiative by SHEROES.

Smartivity makes Educational Toys that help kids learn at a very early age.

 

STEM Educational Constructional Toys

Child – learn most lessons at school. School gives a standardized approach to learning. So, to make the learning experience more interesting, Tushar along with his 3 partners from IIT Delhi, started with this concept.

 

He explained that as they moved out into industry, post completion of their B Tech, they realized they were ill- equipped as Engineers. They were missing the practical implementation. So, they realized that the lacunae is in the educational system.

 

They felt that children like playing. So, they make activities for smarter learning. Their products are supplied to around 35 countries around the world. Lacunae we see in India, can also be seen around the world in the Educational system. So, they use the 360 degree approach which gives children a sense of wonder. They aim at giving an integrated approach to the children.

When we play and learn, we understand it till Deep.

They follow a dynamic approach. Scientific spirit increases and not superstition. It arouses a feeling of curiosity in the children.

 

In Indian society, we have a tendency to outsource our work for the idea which we have got. So, we need to get a pride and joy in MAKING new products.

Children learn the best through play.


STEAM

 


 

So, the SMARTIVITY team enables children to MAKE the toys. They don’t make readymade toys.

 

In last 20 years, advancements have happened. More advancements will happen in next 5 years and the world will change drastically. So, in this ever changing world, this conceptual knowledge will enable the child to survive, make money and will help in giving a positive contribution to society by studying these subjects.

 

Pride in making – The child has to become a contributor and a maker and not just a consumer and spending money as a purchaser.

Every Smartivity product is designed in partnership with children selected through our STEMNinja program.

STEMNinjas – The Smartivity team works with a group of 50-55 children at every level of development of their product. They are the children of the age of 6-14 years of age.

 


Why are they different?

  • This is so because they make the world’s most innovative toys. Their instructional manual is among the top 3/4th as per the world’s feedback.
  • Pages are of different colors.
  • They use 3 different sizes of rubber bands in their products.
  • No glue.
  • No screwdriver is used. 


They are consistently launching new products.

A few of their products.....For the age group of 8-14 years:


     1. Roller Coaster Marble Slide

             




      2. Pirate’s Telescope





   3. Mechanical Xylofun Music Machine




 

  

 4. Kaleidoscope 

 It is available for two different age groups based on the complexity. It teaches about  Light, Opaque, Transparent objects, Mirror and Reflection.




  

 5. Blast Off Space Rocket




 

      

6. Fidget Digit Multiplication Machine – For age 6 years +

        




  

 7. Mechanical Hand – For age 8+

 





 8. Microscope –  Has light at base





    9. Hydraulic Plane Launcher

 





 10. Hydraulic Crane






Smartivity has currently around 35 Products till date.

Their ultimate aim is to give children a sense of achievement.

They sell in China also along with other countries and they fulfill the safety regulations and standards of other countries.

Their products are eco – friendly and no glue is used. These are made up of recycled wood.

Construction toys can be played by kids of both the gender. No gender-biased toys.

Smartivity Products are 100% Made In India Products. They are manufactured and designed in India. Their factory is in Manesar.

They use recycled wood and they manufacture their products in such a manner so that the children do not get injured.

They have mechanical actions in all their toys.

 

They compete with “Lego” in the market and Lego sells its products at around 6K – 7K.




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