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  Marketing and Branding   As part of the e-conference  " TiE Women - A Bootcamp for Women Entrepreneurs" organised  by  TiE - Delhi NCR  on 29 th August 2020, here are some of the insights on the session on “Marketing and Branding” presented by Mr. Vikas Gupta.   Speaker’s Profile: Mr. Vikas Gupta Founder & Director, 9.9 Group   The session was hosted by: Ms. Upasna Sharma   and Mr. Nitin Agarwal from the Team of TiE.  Mr. Vikas Gupta started his session asking his audience these brainstorming questions: Which is the world’s best marketed product and which is the best market? So, in a very interesting manner he explained that God is the best marketed product in this world and he markets : Religion Reasons: 1.         There is Brand Promise : HOPE 2.        Brands have Logo / Symbols 3.        Consumer Research 4. ...

“TIE WOMEN” is an initiative by “TIE GLOBAL” As part of the e-conference held on 29 th August 2020, we got an opportunity to hear such eminent people as part of the e-session where we got to know about the “TIE WOMEN PROGRAM” to uplift and mentor the women entrepreneurs around the world.   Speakers’ Profile: 1.     Mr. Rajan Anandan President, TiE Delhi – NCR & MD, Surge & Sequoia Capital India   2.     Ms. Geetika Dayal Executive Director of TiE Delhi NCR   3.     Dr. Shikha Sharma Founder & Managing Director, Dr. Shikha’s NutriHealth; Chair, TiE Delhi NCR Women Entrepreneurs Special Interest Group   4.      Ms. Hemalatha Annamalai Chair, TiE Women; President, TiE Coimbatore; Founder Ampere Vehicles 5.     Mr. Nitin Agarwal Director at TiE Delhi NCR     Speaker : Ms. Hemalata Annamalai The session started with an introduction b...